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Introduction
Every day of your activities, we must adopt new solutions that give us a better, safer material life. The “SMART" organizers group is in a situation where one should be put to even greater prosperity for others. Sometimes a choice can radically change everything.
This idea is to organize the Global Footwear Company meeting which are successfully applied in real life. We should useful and successful investing £ 35 000. That goal set specific targets to explore the client's requirements, the vitality, potential and marketability.
Our main task is to fully implement the requirements of the customer. Before the start, it is important to gather as much detailed information about actual and potential strength, weaknesses, opportunities and threats. For suggestions and conclusions as complete as possible, it is necessary to take the analysis. If the results are positive then we could develop it.
The Event
Talking about the event, it is essential that people are able to plan, to intuition, could take the risk. Only a small number of people decide to risk their time, ideas and money because it is an international meeting.
As our client wishes to hold a meeting for 30 UK based employees and for 3 offices of 10 people in Los Angeles (USA), Beijing (China) and Tokyo (Japan), which occurs not more than 30 miles from any UK airport.
The event's type is meeting
Client Brief
Client: Global Footwear Company
Theme: Golden Season
Budget: £35 000
Date: 26/04/2011
Venue:
Provide suites, stage for live music and accommodation
Must be economical - within 30 miles of UK airport
Requires disabled access.
The Global Footwear Company is making the meeting for 60 employees of 4 different countries, the theme for the evening is going to be “Golden Season”, also a live music will be needed to perform at the event, and therefore the venue will need to have a stage for performers. We would also require the chosen venue to give accommodation offers for the night; the venue should be within 30 miles of UK airport and well known by company. The venue should hold a maximum of 60 people. If possible the company would like an economical venue, because it is an international meeting.
5W's
To analyse the client brief and get a better understanding of our task we decided to break it down using Goldblatt's5W theory. We hope by using this to clearly identifying the specific areas included in this theory: who, what, where, when, why. We can make a more supported decision when choosing a venue.
Who?
With the Clients being the Global Footwear Company, the target market is employees from 4 different area with an interest in meeting, so with this in mind we chose to target 60 employees, however the client have stated that they wish this to be a closed and with specific goals.
What?
The Event is a meeting, from client`s goals filled out by company which fit the target market criteria, the group got the reply that the target market would like the meeting to be themed. Several ideas came forward however one was most prominent, a “Gold season” themed event will be based around live music in the form of a selection of bands playing throughout the night.
Where?
After creating a specification list including basic requirements and budget needs the group looked at several venues in East Midland. Using the specification list the “SMART” decided on holding the events at the Thistle Hotel: Castle Donington, Derby, DE74 2SH, East Midlands. (The venue is explained in more detail in the venue and location sections)
When?
The Event is to be held on 26/03/2011; 26th is Saturday; a good day for meetings and events. Of course, if the customer will require changing a date, we can do it. However, the first date refers to when to perform all the requirements of client.
Why?
The first reason why the Thistle Hotel is the best place for the meeting because is not too far from Eat Midland airport, to meet all requirements of Global Footwear Company. The hotel has its own advantages, which may be included in the event and other activities.
The Venue
The Venue has to be within 30 miles of UK airport. We selected five major UK airports, and decided that East Midlands airport would be the best.
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