Parsisiųsti darbą:Zip
Darbas:
to deal with downturns should they occur
First of all, we must analyze the causes of demand, secondly determine whether demand can be restimulated by new target, by changing image, or by more effective communication. At last, our task would be to reverse declining demand through creative remarketing.
Systems and administrative policies to enhance employees do their jobs effectively
It is important how employee satisfy him job, thus it is done regularly audit. If job is done perfectly, that employee is awarded by premium. If no, he is sent to a training program to learn how to work effectively.
6.SWOTS's
Strengths & Weaknesses
Strengths :
Unique place;
Unique design;
May attract the rich clients;
Anyone can find the kind of music for themselves;
Active advertising;
Highly qualified workers;
Good relations with clients;
The permanent clients;
Good management can maximize the productivity of workers.
Weaknesses:
Possibility of the emergence of competition (very fast-growing industry);
Danger of departing clients, in the case of an incomplete needs;
Seasonality;
Costs may be higher than anticipated;
Costs of maintaining the local are not so high in the small town;
Nature of the local may not like to potential customers.
Opportunities & Threats
Opportunities:
Only one local in that type;
Seasonal tourist destination;
Location, near
the centre of city.
Threats:
The lack of people off-season;
Other locals in the city;
Small town;
Market may have changes due to economic factors.
7. STRATEGY
The strategy of our local would be to attract customers with products not offered in other local or enjoying a very strong position, such a live music. Here we want to make sure enriching our club in additional attractions (and what kind?). Actually cause the increase of interest in our premises (at relatively low cost). The biggest advantage of this investment would be exceptional local in music, climate, clients, design. We can say that this would be a local for everyone, but still with his characteristic specificity which will be attract solid circle of clients. Music is the most important element of local, emphasising its specificities and to give a unique character, which is why we want to know what music is the most hearing and attracts most clients. Strategic objective chosen by our company allows for a large profit, despite the relatively specific clients. This is possible because of the fact that the level of their income allows them to accept the inflated prices, even if, in return for the services offered to them will show a very high quality. In club will be the ability to customize products to meet the needs of customers.
CONCLUSION
These goals, contained in the business plan will contribute to the priorities established in realization investment. We can change the direction where the aims are not good to customers. However, as previously mentioned the most important will be open to changes, talk with individual client about the changes that are needed for the premises, management, maintenance, protection and maintaining the premises. We also consider changing the nature of events organised by a club such that most suit the client. The most nuisance is to finance the investment from bank loan. Uncertainty it is always the return on investment, however, prepared a financial plan clearly provides that the investment will be profitable. We bring under consideration, increased popularity of clients after opening the club due to interest a new place in a small town. What is the advantage of a small town is that you can minimize spending on advertising at its high efficiency.
BIBLIOGRAPHY:
Tokarski, A., Tokarski, M., Wójcik, J.,(2007); Jak solidnie przygotować profesjonalny biznesplan, Cedetu.
Kotler, P., Keller, K.,(2005); Marketing Management, Prentice-Hall, Upper Saddle River, New Jersey, 12 th Edition.
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