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TopicsCultural attitudes
Managing multinationals
You and your culture
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1 Cultural attitudes
Multinational companies can attempt:
To use similar management methods in foreign subsidairies
To adapt thier methods to the local culture
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Advantages of using similar management methods
You work in the same way as you did it yesterday.
To show your working way to all foreign countries
It is a chance to catch smb’s fancy to your culture
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Disadvantages of using similar management methods
Your pruducts or services can be unacceptable to foreign countries people
You might not have any profit
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Advantages of adapting their methods
Opportunity to begin
To become aware of similarities and differences
Satisfying experience.
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Disadvantages of adapting their methods
It involves certain responsibilities
You can changed from excitement and interest in the new culture to depression and fear of unknown
The occasional discomfort and extra effort
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2 Managing multinationals
Cultural divide:
North America and North – West Europe
Sourthen Europe and South America and Asia
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North America and North – West Europe principles
Management is based on analysis, rationality, logic and system
Status has to be achieved
The principle of pay-for-performance ofter successfully motivates salespeople
Matrix management
Universalists
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Sourthen Europe and South America principles
Management is based on personal relations, intuition, emotion, sensitivity
Status is automatically accorded to the boss
Promotions are expected to come with age and experience
Matrix management doesn’t work well
Particularists
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3 You and your culture
What parts of our life does culture influence?
How does it influence?
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Parts of our life, which influence culture
Attitude to work
Behaviour at work
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Body language
Attitude to work
Culture influence our:
Ourselves evaluation
Looking at work
Importance of
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